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14

Mar

randomactofcoolness:

RSA Shorts - The Power of Quiet

2 months ago Short URL 6 notes

randomactofcoolness via randomactofcoolness

25

Nov

(via Navigating the new multi-screen world: Insights show how consumers use different devices together - Google Mobile Ads Blog)

(via Navigating the new multi-screen world: Insights show how consumers use different devices together - Google Mobile Ads Blog)

5 months ago Short URL

(via The Quietus | Opinion | Black Sky Thinking | A Sorry State: Pop Marketing & Rihanna’s Unapologetic)

(via The Quietus | Opinion | Black Sky Thinking | A Sorry State: Pop Marketing & Rihanna’s Unapologetic)

5 months ago Short URL

(via What does the data show about the Obama campaign’s use of data? | Mark Pack)

(via What does the data show about the Obama campaign’s use of data? | Mark Pack)

5 months ago Short URL

RSA Animate - The Power of Networks (by theRSAorg)

5 months ago Short URL

(via Report: Half of World’s Social Media Users go Mobile, APAC Leads)

(via Report: Half of World’s Social Media Users go Mobile, APAC Leads)

5 months ago Short URL

Analytics & Attribution in the Multiscreenverse (Notes)

People have never confined their activities neatly to one channel, and it’s almost impossible to imagine any smartphone or tablet user watching TV without that device open on their laps. It’s only the niceties of social etiquette that keeps me from using mine at the cinema. So – even though this is how we all talk – it’s ridiculous to think about “online audiences”, “TV audiences” and “mobile audiences”.

  • 90% of people move between devices to accomplish a goal (browsing, shopping, managing finances, planning a trip).
  • 77% of viewers watching TV with another device in hand (49% with a smartphone, 34% with a laptop)



Read more: http://blog.magicbeanlab.com/integratedplanning/multiscreen-attribution/#ixzz2DFLY3GYY

5 months ago Short URL

Times Opinion on Tumblr: The 10 golden rules of Twitter

timesopinion:

David Aaronovitch

No week seems to pass without some tweeter or other having their handle felt by officers of the law. So if you don’t want to be one of them but you do want to communicate in 140 characters, here are my 10 Golden Rules:

  1. Twitter IS publishing. Putting it out there…

5 months ago Short URL 60 notes

timesopinion via timesopinion

24

Nov

Her next album, Artpop, will be launched through a paid-for app and she promises “chats, films for every song, extra music, Gaga-inspired games, fashion updates, magazines and more still in the works!”. (via Lady Gaga’s Manager On The Future Of Social Media - PSFK)

Her next album, Artpop, will be launched through a paid-for app and she promises “chats, films for every song, extra music, Gaga-inspired games, fashion updates, magazines and more still in the works!”. (via Lady Gaga’s Manager On The Future Of Social Media - PSFK)

5 months ago Short URL

only 38% of brands have a content marketing strategy at all, even though 55% of clients surveyed are planning one, almost 90% said that content marketing would become more important over the next 12 months and 73% agree that “brands are becoming publishers
As brands become publishers, are they getting their content right? | Media network | Guardian Professional

5 months ago Short URL