[video]
(via The Quietus | Opinion | Black Sky Thinking | A Sorry State: Pop Marketing & Rihanna’s Unapologetic)
(via What does the data show about the Obama campaign’s use of data? | Mark Pack)
[video]
(via Report: Half of World’s Social Media Users go Mobile, APAC Leads)
Analytics & Attribution in the Multiscreenverse (Notes) -
People have never confined their activities neatly to one channel, and it’s almost impossible to imagine any smartphone or tablet user watching TV without that device open on their laps. It’s only the niceties of social etiquette that keeps me from using mine at the cinema. So – even though this is how we all talk – it’s ridiculous to think about “online audiences”, “TV audiences” and “mobile audiences”.
Read more: http://blog.magicbeanlab.com/integratedplanning/multiscreen-attribution/#ixzz2DFLY3GYY
Times Opinion on Tumblr: The 10 golden rules of Twitter -
David Aaronovitch
No week seems to pass without some tweeter or other having their handle felt by officers of the law. So if you don’t want to be one of them but you do want to communicate in 140 characters, here are my 10 Golden Rules:
- Twitter IS publishing. Putting it out there…
Her next album, Artpop, will be launched through a paid-for app and she promises “chats, films for every song, extra music, Gaga-inspired games, fashion updates, magazines and more still in the works!”. (via Lady Gaga’s Manager On The Future Of Social Media - PSFK)
“only 38% of brands have a content marketing strategy at all, even though 55% of clients surveyed are planning one, almost 90% said that content marketing would become more important over the next 12 months and 73% agree that “brands are becoming publishers” — As brands become publishers, are they getting their content right? | Media network | Guardian Professional
